Sabemos de Antojo
The brief was to focus 100% on the brand's offer.
In other words: product, product, product.
So what we did was find a way to show the product at all times, without it being the center of the communication.
We wanted to talk about something more appealing and fun other than just flavors and versions of popcorn.
So we focused on an insight anyone can relate to: the cravings are impossible to ignore.
When you get them, they won't stop until you satisfy them.
The territory of the cravings was the perfect excuse to show our portfolio ("we have a product for any snack craving"), while positioning the brand as the expert in the matter, with a tone and manner that showed the brand's personality.
The campaign idea was very simple: let the cravings begin.
We played around the 360º campaign, using the different channels to a) present the brand as the expert in snack craving and b) awaken the craving for popcorn. These are just some examples of the campaign.
